🔗 Start planning your ad budget today: https://shift.budget.mixshift.io
Current Features:
create monthly budget plan, set day of week weights, add special events for promos & deals, track pacing against actual spend, see adjusted spend required to hit budget, plan adapts to budget changes throughout month
Possible Features:
automate spend tracking, create separate budget scenarios, add multiple advertiser budget plans, link to campaign budgets, generate optimal campaign budgets based on goal, auto-adjust campaign budgets relative to budget plan, separate budget plans for groups of campaigns, ACOS or TACOS goal version of plan
Why We Built This
When managing to a fixed budget for the month, it's difficult to pace spend for many reasons. For one, Amazon has a rule that allows spend to exceed budget by 25% or 100% of a given daily budget amount.
This causes fluctuations of spend for certain days of the week and during promotional event periods outside of normal variation of campaign spend.
The task for the advertising manager is to ensure the account spends as close to the budget as possible but it's hard to know how much to adjust the daily spend pacing in order to do so. Many Amazon ad managers battle the following every month:
Overspending early in the month and running out of budget
Underutilizing available budget due to inconsistent pacing
Adapting daily pacing for seasonal trends, promotions, and special events
Adjusting daily spend to the proper amounts in order to hit budget
We built the MixShift Budget Planner to solve these challenges, giving advertisers an intuitive way to plan budgets, track spend, and adjust strategies dynamically.
Key Features
🪄 Budget Plan Management
Create monthly budget plans with a total budget amount
Get a clear breakdown of planned Amazon ad spend by day
Edit and update your plans throughout the month if budget changes and you need to adapt
📅 Day of Week Budget Weighting
Customize how your budget is allocated across the month
Adjust spending weights for different days (e.g., higher spend on weekends or peak days)
The system automatically calculates daily budgets based on your settings
💸 Special Events Handling
Define key events (e.g., Prime Week, Lightning Deals, Promos, product launches)
Set budget multipliers to increase ad spend during critical periods
Events can span multiple days within the month for flexible planning
👀 Pacing Insights for Easy Tracking
Get a summary of Days with recorded spend
See Budget utilization percentage relative to the days with spend
Gain quick insight into over or under spending relative to budget
🎯 Spend vs. Budget Analysis with Adjusted Spend Amounts
Detailed daily breakdowns show planned vs actual spending
Automatic calculations of the required adjusted spend per day to hit budget
Daily variance tracking to spot inefficiencies early
🔨 Built for Advertisers & Agencies
Whether you’re a solo advertiser managing a few campaigns or an agency handling multiple clients, the MixShift Budget Planner provides the structure and insights you need to stay on top of your ad spend.
🆓 Try It for Free
The MixShift Budget Planner is completely free to use, and we’re actively looking for feedback to make it even better.
🔗 Start planning your ad budget today: https://shift.budget.mixshift.io
We Want Your Feedback!
We’re committed to improving this tool based on real user input. Have a feature request? Let us know through our integrated form!
🚀 Optimize your Amazon ad spend with precision – try the MixShift Budget Planner now!