MixShift

Introducing the MixShift Budget Planner: A free tool to plan the month's Amazon Ads budget with day of week weights and promotional events

MixShift Monthly Budget Planning App for Amazon Advertisers (free)

Because sometimes the storefront name doesn't match the brand name

New Release: Change your merchants' display names (December 2024)

Ever wondered what the LTV of a given brand or product line is?

New Release: Dynamic Brand level Customer Lifetime Value (December 2024)

See how Sponsored Television is adding to your mix

New Release: Sponsored Television data integrated into MixShift (November 2024)

Report on individual brands mixed within a Seller or Vendor account

New Releases: Multi-Brand Reporting within each Merchant (October 2024)

Have an idea you want to see on the map? Let us know!

MixShift Roadmap

You can now choose your own metrics & date ranges to see performance trends in MixShift's reports for Amazon

New Releases: Trend Reporting with Custom Analytics & Date Ranges (July 2024)

Vendor reporting by the label, auto-updated

New Releases: Vendor Item Labels + Item Label Auto-Updates (July 2024)

For all your vendors, this is the TACOS report you need

New Reports: Vendor Retail + Ads report & Seller Retail + Ads w/ Traffic (April 2024)

Based on feedback from all of our partners, we have created a new tool in the MixShift platform called Share Center.

New Releases: Share Center (March 2024)

Inventory getting low? Pause your ads. Inventory back in stock? Enable your ads.

New Release: Update Product Ad Statuses in bulk (June 2025)

On February 11, 2026, Amazon removed access to the BuyerEmail field (including the hashed version) from the Orders API for FBA orders.

Buyer Email Removal – Impact to Customer Dynamics Reporting (Sellers Only)

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See all of the latest features and releases here

Product Updates

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