This all depends on the size of the seller or vendor. Amazon has different throttling limitations that limit our ability to pull many records at once. We kick off your data pull as soon as you activate either a ad connection or a retail connection.
Advertising Merchant: Ad data typically takes 2-6 hours to populate. For large accounts, this can take up to 1-3 days.
SP-API Merchant: Retail data typically takes 1-2 days to populate. For large accounts, this can take 3-5 days.
More current data will start populating in the platform within the day for both advertising and retail data activations. So, you can start viewing the data before the full historical lookback pull is complete.
*Note: You will receive an email from us as soon as your data is ready to work with so you don't have to guess when it's time to get to work.