Based on requests from a number of partners, we wanted to enable the ability to pause or enable product ads in bulk directly from MixShift as there is no easy way to do so in the Amazon Ad Console.
TLDR: With this release, you can pause or enable product ads for Sponsored Products and Sponsored Display campaigns in bulk from the Product Ads view of Keywords & Targets.
You can also find poor performing ads across your entire account with simple performance filtering, which is not something you can do in the Ad console currently. This is huge for quick performance optimizations and finding lurking bad guys in large accounts (i.e. find high ACOS ads and turn those suckers off).
See the new view under Keywords & Targets > Product Ads
A couple of key notes:
Sponsored Brands are excluded from the view by default given that SB does not have specific ASIN product ads.
The latest item name for a given ASIN is pulled from our items tables for sellers and vendors. If an item does not have a name, it's because we haven't received one from any of the Amazon data sources.
Lookback dates are limited to the last three months + month to date in order to keep the view quick to load.
Historical data in the metric tables will reflect the 'old' name until the date of the change. We are not retroactively updating the historical data at this time.
In later iterations, we plan to add:
Ability to filter to a list of copy + pasted ASINs
Identification of low inventory ASINs in view
Addition of Inventory + Retail data in the view to show Weeks of Cover for a given ASIN based on current pacing
To see a quick overview on how to use the Product Ads view, check out the video here:
As always, we do extensive QA prior to the release but if you happen upon a bug or issue, please let us know at [email protected]. We'd also love to hear of any other requests you have, hit us up!